The Colorama Of La Collection Privée Christian Dior Dresses The Window Displays Of Galeries Lafayette
“I believe a collection may very well be expressed in black or white, but why deprive fashion (…) of the prestige and charm of color, which provide it with a certain appeal?” – Christian Dior
Grey, blue, amber, red, pink and green… color is vital to the DNA of the House of Dior.
Among the different olfactory universes, La Collection Privée is the one that regularly gives a nod to Monsieur Dior’s passion for color. It is then natural for the House of Dior, in partnership with Galeries Lafayette Haussmann, to pay tribute to this legacy by dressing the windows of the great Parisian department store with a spectacular setting: recreating the universes of seven of the iconic La Collection Privée fragrances, in the window displays that look out onto boulevard Haussmann, each one in tune with the tone it expresses. Because at the heart of this collection, each fragrance prides itself on transcribing a color, as well as a story and an emotion. The culminating point of the installation lies in an immersive discovery of the iconic Gris Dior fragrance, through a stand at the rue Mogador entrance podium
An unprecedented must-see event, for an immersion in the art of color according to Dior, open from January 16th to February 19th, 2023.
MONSIEUR DIOR AND COLOR
“My childhood home was roughcast in a very soft pink, mixed with grey graveling, and these two shades have remained my favourite colors in couture.” – Christian Dior.
From his earliest years, Monsieur Dior was sensitive to the power of the colors that surrounded him. From his childhood in the family home, Villa des Rhumbs, he remembered the soft pink facades, the luxuriant garden, the grey gravel and its cliff-top location overlooking the Channel Islands. This panel of colors would stay with him his entire life, and from which he would continually draw inspiration for his collections. He adored color, and enjoyed slipping in an unexpected and poetic little touch of it here and there, where least expected, creating a pleasant surprise each time.
By simply walking through the doors of the Galerie Dior at 30 avenue Montaigne one can observe how important color is for the House of Dior: the colorama in the majestic staircase, where a spectacular display window rises across several floors, unfurling the color palette used by the House from its creation onwards, across every universe, in a veritable rainbow of fashion accessories, beauty and miniature clothing.
Although La Collection Privée Christian Dior is synonymous with elegance and sophistication, it also combines energy with avant-gardism by audaciously appropriating this Dior colorama to illustrate the most beautiful scented stories.
LA COLLECTION PRIVÉE CHRISTIAN DIOR IN GALERIES LAFAYETTE HAUSSMANN: AN OLFACTORY COLORAMA IN 8 WINDOW DISPLAYS.
Behind each fragrant composition of La Collection Privée lies a color, a story and an emotion…
GRIS DIOR – A MYSTERIOUS AND ELEGANT OLFACTORY SIGNATURE
The navy blue starry sky of the Ambre Nuit window display plunges us into the depths of night in a warm country, where the shining stars reassure us. This reflects the amber essence that divinely orchestrates an encounter between two extremes: the dark, animal facet of amber, and the delicate softness of Turkish rose. An intense and secret dream lives on in this potent and enveloping fragrance.
OUD ISPAHAN – THE OCHRE OF AN ORIENTAL PALACE AND THE INTENSE RED OF THE DAMASCENA ROSE
Monsieur Dior had the habit of sewing a sprig of lily of the valley into the linings of his creations in order to bring good luck when the collections were shown. This poetic tradition has seen lily of the valley become the House of Dior’s lucky flower, and its tender green hue, the color of luck. In its window, Lucky encapsulates the sweetness of lily of the valley sprigs nestled in a bouquet of white flowers still wet with the morning dew, for a subtly nuanced tableau.
ROUGE TRAFALGAR – A STRIKE OF RED IN ALL ITS ENERGY
Displayed on a rich, dark wooden stele, the XXL Bois d’Argent bottle, entirely covered in seemingly liquid silver, combines mystery and sophistication. As sharp as a Dior look, its iris and frankincense duo is the perfect olfactory translation of Parisian chic.
SAKURA – THE BLUE-TINGED PINK OF JAPANESE LANDSCAPES
Created as an ode to the legendary address of the House of Dior, the 30 Montaigne window display reproduces the emblematic façade, in which each window houses a composition of La Collection Privée. This olfactory and color palette pays tribute to the art of color, perfectly handled by the House of Dior, in order to express emotions and tell beautiful stories.
This international success delivers its olfactory interpretation of grey, Monsieur Dior’s emblematic color. To embrace the mystery of this entrancing, and now iconic La Collection Privée fragrance, an entire monochrome, minimalist space is dedicated to it, at the rue de Mogador entrance. Recognizable among all others, its mysterious hue is omnipresent, from the floor to the ceiling as well as on the shelves presenting the bottles of Gris Dior, exuding a futuristic ambiance emphasized by accents of neon lighting. Like the shade it embodies, Gris Dior does not content itself with combining black and white, its chypre fragrance that crosses time in incredibly modern fashion is based on a blend of floral and woody notes. At this immersive display podium, you can rediscover the legendary fragrance by trying it on, and also enjoy customization services.
AMBRE NUIT – AN AMBERY AND NOCTURNAL WAVE
The navy blue starry sky of the Ambre Nuit window display plunges us into the depths of night in a warm country, where the shining stars reassure us. This reflects the amber essence that divinely orchestrates an encounter between two extremes: the dark, animal facet of amber, and the delicate softness of Turkish rose. An intense and secret dream lives on in this potent and enveloping fragrance.
OUD ISPAHAN – THE OCHRE OF AN ORIENTAL PALACE AND THE INTENSE RED OF THE DAMASCENA ROSE
The luminous ochre shade of the window display evokes the universe of the Oud Ispahan fragrance. Its warm and joyful tone is freely inspired by an oriental palace surrounded by myriad flower gardens. The incandescent heat of oud wood combined with the spicy notes of the Damask rose make Oud Ispahan a solar and distinguished fragrance that is unforgettable.
LUCKY – THE PURE WHITE FLOWERS MIXED WITH THE GREEN OF THE LILY-OF-THE VALLEY ACCORDS
Monsieur Dior had the habit of sewing a sprig of lily of the valley into the linings of his creations in order to bring good luck when the collections were shown. This poetic tradition has seen lily of the valley become the House of Dior’s lucky flower, and its tender green hue, the color of luck. In its window, Lucky encapsulates the sweetness of lily of the valley sprigs nestled in a bouquet of white flowers still wet with the morning dew, for a subtly nuanced tableau.
ROUGE TRAFALGAR – A STRIKE OF RED IN ALL ITS ENERGY
A dazzling bright red – the same that Monsieur Dior would use to create his “Trafalgar strike” when, to capture the audience’s attention, he would send out a model dressed in this fiery hue. Rouge Trafalgar also creates surprise, as beneath its color and its seductive red fruit accord, unexpected notes of tangy blackcurrant and effusive grapefruit are revealed.
BOIS D’ARGENT – THE VAPOROUS WHITE OF INCENSE BLENDS WITH THE GOLDEN REFLECTIONS OF AN IRIS HEART
Displayed on a rich, dark wooden stele, the XXL Bois d’Argent bottle, entirely covered in seemingly liquid silver, combines mystery and sophistication. As sharp as a Dior look, its iris and frankincense duo is the perfect olfactory translation of
Parisian chic.
SAKURA – THE BLUE-TINGED PINK OF JAPANESE LANDSCAPES
The soft pink color of the Sakura window display reveals Monsieur Dior’s love of Japan, its culture and its nature. In particular, the ever so delicate cherry blossom that conceals a scent trail of unsuspected persistence. This romantic fragrance unfurls over the hours and takes us on a walk through a forest of cherry trees in blossom.
30 MONTAIGNE – CHRISTIAN DIOR’S “REALM OF DREAMS”
Created as an ode to the legendary address of the House of Dior, the 30 Montaigne window display reproduces the emblematic façade, in which each window houses a composition of La Collection Privée. This olfactory and color palette pays tribute to the art of color, perfectly handled by the House of Dior, in order to express emotions and tell beautiful stories.